Dr. Whitney Bowe Beauty (DWB) is a science-driven skincare brand founded by renowned dermatologist Dr. Whitney Bowe, focusing on skin barrier health and the skin-gut-mind connection. Seen Skincare, also developed by a dermatologist, offers non-comedogenic, skin-friendly haircare and skincare products designed to be both effective and gentle. For the holiday season, these two innovative brands collaborated on a festive CGI campaign to highlight their science-backed approach to beauty and wellness.
The brands wanted an engaging, holiday-themed marketing campaign that stood out on social media and digital ads. The goal was to capture the magic of Christmas, showcase the products in an eye-catching way, and enhance brand storytelling through CGI.
To bring this vision to life, I created high-end CGI visuals and a series of short 3D animations tailored for advertisements and social media. The imagery featured festive lighting, cinematic compositions, and product-focused storytelling, ensuring a seamless blend of both brands' aesthetics. The animations added dynamic movement to the campaign, making the content more engaging for holiday promotions.
