Product launches are evolving. In a post-COVID, digital-first world, the most innovative beauty brands are embracing virtual product experiences to captivate customers and press alike. And 3D is making it all possible.
Imagine this: your customers enter a beautifully designed digital space where they can interact with your latest collection — spinning products in 3D, reading ingredient highlights, watching texture demos, and even trying products virtually through AR. It’s not a fantasy. It’s happening now.
Events and product mailers have their place, but they’re expensive, limited by geography, and tough to scale. Virtual launches, on the other hand:
Are globally accessible - reach more people instantly Offer deeper product interaction without needing samples Create PR buzz, especially when paired with immersive experiences
Using real-time 3D platforms, beauty brands can create: Virtual pop-up stores Product showrooms Interactive lookbooks Seasonal campaign worlds These aren’t static websites, they’re dynamic, interactive, and totally on-brand.
Beauty brands that go virtual are seeing: Longer on-site engagement More direct-to-consumer sales Higher ROI on launches Press coverage for innovation and creativity